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Reza Riyadhi

Frontend Web Developer

Senior frontend developer with 10+ years of experience building and shipping web products — from early-stage ideas to scalable, production-ready platforms. Experienced in React, Next.js, WordPress, and Shopify, with strong focus on performance, SEO, and product execution.

How I Work

I focus on shipping the right product, not just writing clean code. My workflow is shaped by real constraints — time, budget, and unclear ideas.

Principle 01

Start with clarity

I help define the problem, scope the MVP, and align expectations before touching code.

Principle 02

Think in systems, build in steps

I design frontend structures that can grow, without overengineering early stages.

Principle 03

Balance product goals and technical reality

Decisions are driven by impact, not trends or unnecessary complexity.

Principle 04

Ship, learn, iterate

I prefer shipping usable versions early, validating assumptions, then improving based on feedback.

Principle 05

Work well in remote, async environments

Clear communication, written context, and ownership-first mindset.

Work Experience

I specialize in building digital products that prioritize human needs and business goals, blending strategic insight with craft-focused execution.

2024 — Present

Independent / Founder-led Projects

Founder · Product Builder · Frontend Engineer

Remote

Founded and led multiple early-stage product initiatives, owning product direction, frontend architecture, and execution from concept to MVP. Worked hands-on while coordinating small cross-functional teams.

  • Defined product vision, user flows, and system design for early-stage products
  • Built MVPs using React and Next.js with focus on performance and scalability
  • Led technical decision-making under tight resource constraints
  • Balanced product strategy with hands-on frontend development
2020 — 2024

Venuerific

Senior Frontend Developer

Remote (Singapore-based company)

Worked as a senior frontend developer on a large-scale event and venue management platform, supporting multiple products and internal tools.

  • Developed and maintained production frontend features using React and modern JavaScript
  • Collaborated closely with product managers and backend engineers in a remote setup
  • Implemented UI changes with strong attention to performance, accessibility, and maintainability
  • Contributed to improving frontend structure and code quality in a growing codebase
  • Helped build and scale the frontend team, defining workflows and coding standards
  • Participated in product discussions, internal hackathons, and startup-style pitching
2016 — 2020

Emveep

Frontend Developer

Bandung, Indonesia

Worked on early-stage startup and client projects, helping translate business ideas into shippable MVPs with clean, responsive frontend implementations.

  • Built responsive, production-ready interfaces from design specifications
  • Translated UI/UX designs into clean, maintainable HTML, CSS, and JavaScript
  • Worked with designers and stakeholders to ensure accurate design-to-code handoff
  • Delivered multiple client projects within tight timelines
2015 — 2016

Self-Employed

Web Designer · Frontend Developer

Remote

Worked independently on various client projects and self-initiated products, combining frontend engineering with product thinking.

  • Built and customized websites using WordPress and Shopify for small businesses
  • Delivered SEO-friendly, performance-optimized frontend implementations
  • Led early-stage product ideation and MVP development for self-initiated projects
  • Acted as product owner, designer, and frontend engineer on selected projects

Selected Work

I build digital products that prioritize clarity and system-thinking. Currently crafting interfaces with a strong focus on frontend systems and product execution.

2023

MeetFast

QR & NFC-based digital name card product, designed to replace traditional business cards with a fast, contactless sharing experience.

NFCQRProduct
Founder · Product Designer · Frontend Engineer
View Case →

Frontend Engineering

HTML & CSSJavaScript (ES6+)ReactNext.jsWordPress (custom themes & optimization)Shopify theme customizationPerformance optimization (Core Web Vitals, Lighthouse)SEO-friendly frontend architecture

Performance & Web Quality

  • Performance optimization (Core Web Vitals, Lighthouse)
  • SEO-friendly frontend structure
  • Cross-browser and multi-device consistency
  • Balancing visual fidelity with real-world constraints

CMS & Platforms

  • WordPress — custom themes, optimization, content-driven sites
  • Shopify — theme customization for campaigns and sales pages
  • Integrating CMS workflows into modern frontend stacks

Product & Collaboration

  • Product brainstorming and MVP planning
  • Translating ideas into shippable features
  • Remote collaboration with cross-functional teams
  • Working closely with founders, designers, and business teams

Contact

I am currently open to new collaborations and freelance opportunities. Please feel free to reach out regarding your project or just to say hello.

hello@rezariyadhi.dev